Why Online Marketing Is The Way To Go

When it comes to a business marketing campaign, is online really the way to go? Have traditional marketing strategies become obsolete? There is still much debate over the two forms of marketing and rightfully so—both types bring something to the table.

The bottom line, however, is to figure out which marketing platform is the most cost-effective for a business. In a nutshell, this means:

  • Opting for solutions that are more affordable
  • Choosing techniques that reach more people
  • Picking strategies that lead to faster and direct responses

For owners of businesses in Richmond, finding out which solutions are most effective and affordable is critical. Should they invest in search engine optimization? Can they handle the campaign on their own—or is it wiser to consult a Richmond SEO expert?

Reduced Marketing Costs

Digital marketing simply is the smarter choice financially speaking. Even the most experienced conventional marketers understand that it is impossible to outperform online strategies in terms of reaching thousands of potential customers with one post. It is far cheaper to implement social media advertising than to place ads on print publishing, considering how many more people online efforts can reach and how they can lead to direct action (subscription, sales, etc.)

Wider Customer Reach

Internet marketing allows businesses to send their message and create meaningful interactions with their target audiences. While a combination of both conventional and online efforts can give the desired output, focusing marketing energy onto digital platforms can prove successful on its own – especially if the target is Millennial and Generation Z clientele.

Ability to Measure Efficiency of Campaigns

Online marketing lets business owners easily measure the efficacy of their SEO Richmond campaign. Thanks to various tools and software now available, an SEO agency can make it possible to do the following:

  • Quantify web traffic
  • Measure audience engagement on social media
  • Know how many unique visitors a blog or site has daily, weekly, and monthly

Having online campaigns allow a Richmond SEO company to accurately monitor the performance of their efforts in real time. In comparison to traditional marketing, this is by far a better way to do things. It can be difficult to precisely track which audiences liked a commercial, which ones switched the channels, and how many actually read the ad placed in newspapers or magazines.

Better Availability and Accessibility

The arrival of smartphones and tablets has forever changed the course of marketing. Here are some statistical facts that support the efficacy of Richmond SEO efforts:

  • Four out of 5 people use smartphones for shopping on the web
  • Three out of 5 smartphone or tablet users take time to look at ads while surfing or using social media
  • An average person uses his smartphone for almost two hours per day
  • More people use smartphones than desktops when checking social media accounts
  • Among all marketing platforms, mobile marketing ranks at the top (beating television and other forms of advertising)

Fortunately for business owners, SEO services in Richmond are available to strategize and implement the most cost-effective campaigns to reach more people, gain a better online presence, and acquire better ROI. Okii SEO is a premiere Richmond marketing agency that makes sure businesses perform optimally on the web and on social media.


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5 Questions to Consider Before Hiring IT Support for Your Local Business


Getting the right IT Company for your business can be a tough decision to make. The computer and network Support Company selected impacts the productivity of your business and even your flexibility. Technology plays intrinsic function in today’s business world. So, what one should consider before hiring an Information Technology Company for your business? These are five questions that one should ask.

1. Where is the IT Support Help Center located?

When seeking for the best IT support in Lowell MA, you should consider the location of their base headquarters. Ideally, for convenience, the company should be located in the country of origin. The company should be staffed with qualified technicians of the native language. Native language professionals will make it easy to communicate with the support staff in case a software does not function as per its programmed functions.

2. Does the company offer on-site support?

Most IT support in Lowell MA provides on-site support in case of physical damage to your gadgets. However, the fundamental question is, how long does it take for a support technician to arrive on site and do the repairs or provide assistance? It is important to consider a company that provides local support centers and that which also has a convincing history of responding fast to onsite needs.

3. Does the IT Company remotely diagnose and troubleshoot?

In recent years, the remote technology has come in handy for business owners as well as other users. This technology is time and cost saving for addressing various IT support issues. So it is important to enquire about this factor with the IT support company of your choice to save on time and resource for maximum profits.

4. Does the company proactively monitor

A good IT company will carefully watch on your technology at all times. Many companies are providing IT support in Lowell MA, but only a few will keep a watchful eye on the technology you use. It is important to consider a company that will make it a high priority to keep an eye on the technology you use and ensure that a minor technicality problem is detected in advance and solved.

5. How does the company handle third party IT vendors?

A good IT support company will act with your best interest in mind. It should offer to take care of your IT vendors for you thus ensuring that each aspect of your IT infrastructure runs smooth and taking the hassle of vendors’ management off your hands.


Don’t let poor IT support undermine to goals and objectives of a successful business. Consider these questions and hire an IT support company with confidence, a company that will walk step by step throughout.

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Quicker Than A Flash: Decreasing Your Website’s Loading Time

Speed is almost everything in the Information Age. If you’re someone for data on the Internet, the sooner you get it, the better. If your website provides information faster, your visitors will find it very convenient, and be more likely to stop by again. Let’s talk about decreasing the load speed of your websites. Here are five simple ways for you to speed those sites up for you and for your visitors.


  1. Scale Your Images Appropriately

Webmasters tend to insert images in their original sizes in the page that they would use it in. If said image has around 1000 x 1000 pixels, it would take a while to load the whole thing. If the webmaster would reduce the image size to about 400 x 400 pixels, the users viewing the page would be able to load that image faster. Compressing the image that you are going to use would also help greatly. There are several programs on the internet that offer this kind of service like tinypng.com while retaining the image’s original quality.

  1. Caching Your Page’s Content

If you know that your site has frequent visitors, why make them wait by making their browsers load up the same thing from the ground up over and over again? Through browser caching, the data that you have stored in your website can be temporarily saved in your visitor’s computer. This way, they can save the content that they have just loaded hours and days ago, so that they would be able to save time as well. Services like Apache Caching, IIS Caching, and Nginx Caching can do these things for your website.

  1. Reducing Your Server’s Response Time

The ideal server response time is around 200ms. Visitors of a page would usually expect the information that they’re looking for instantly. If your server responds slowly, then it would lead to dissatisfaction from these visitors. They would deem your site too slow for their needs. Programs such as Yslow and PageSpeed Tools would evaluate your website’s speed and give out notes on what you have to do in order to speed things up.

  1. Compressing Your Website

With the large amount of data in your site, compressing them would do wonders for your visitors. Compressing your website can greatly save the amount of data that visitors need to access this information. This process would also allow them to segregate the data that they need from the data that they don’t. Services such as Apache, IIS, and Nginx can do this for you and your visitor’s convenience.

  1. Reducing Your Page’s Plugins

You may have visited a site that has a video playing in the background. Did the webpage with the videos load quickly? How did your browser respond? Chances are that it went haywire due to the video. This is an example of how plugins can cause impede website loading speeds.

When your visitors have other programs running as they are browsing your website, these unnecessary plugins can slow down your website. Too many plugins in your site can cause major issues in terms of the load speed and the navigation of your website. At worst they can even cause crashes. Removing plugins that you think are unnecessary and too heavy to your site can drastically improve the satisfaction of your visitors and optimize the speed of your website.

Users look for instant answers to queries. As mentioned, the sooner your website provides answers to their queries, the better your service, and the stronger your brand becomes. By increasing your website’s loading speed, you can ensure that users stop by your page frequently.

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